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Post by Admin on Nov 21, 2012 9:08:23 GMT
Has there been a team behind oui oui.
Has there been a plan?
I thought it started superb and there was gonna be a huge push.....then.....nothing??
There are 7 members in the band, must have been able to push some good media stories..
Seems a shame that a good album is not being pushed..
I know Madness are predominately a live band now (and personally the way i like it) but still want them to continue to have the success they deserve...
Just wandered what others thoughts on the promotion was?
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Post by dejr26 on Nov 21, 2012 9:25:29 GMT
I think it's been ok. They have appeared on quite a few TV & radio shows to promote the album. I'm not sure you can ask for more than that. Disappointing that their TV ad for the album wasn't shown on tv much as I think that would have helped sales.
I think there were a few Madness fans who were saying this album could be a no.1 and a massive seller before it's release which got a lot of fans hopes up. If you build an albums expectations up that high, you are only going to be disappointed with anything less than that.
Unless they release a new single to radio, there isn't alot more that they can do to promote the album. I cant think of many other tv shows they can go on either. You have to remember they probably have a very limited budget too.
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vespacol
New Member
MaDnEsS 4 Life !
Posts: 14
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Post by vespacol on Nov 21, 2012 10:24:53 GMT
I only seen the advert once :-(
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Post by tone1976 on Nov 21, 2012 11:54:11 GMT
Madness themselves did a lot of promotional work plugging the album but apart from Jools Holland everything I caught Madness on was daytime tv.
Even when Madness was on X Factor they was only on the xtra factor show which doesnt get the audience like the X Factor gets.
As far as radio airplay that was limited despite the radio 2 concert plugging the album
With most of the big stations they either wont play madness or only play the hits of old and any new stuff ends up on the c-list what chance do they have?
It is a big shame that the album didnt get a better chart placing considering during the midweek of it being released it was around 5 in the chart update, it was looking likely that it would finish top 5 but it wasnt to be.
When you think Madness was involved in the Diamond Jubilee celebrations playing on the roof of Buck house and the closing Olympics ceremony as well
Maybe expectation was too high for the album. We could all do a post mortem of why it didnt chart well and come up with loads of reasons or thoughts to why it didnt work but lets just be thankful that Madness still have the desire to go in the studio and record albums for those who do buy it.
Lets not forget it did make it to number 10 in the UK if it didnt make the top 20 or top 40 then thats the time to really worry.
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Post by prende on Nov 21, 2012 13:12:20 GMT
Even though the band played on a few tv shows, i think there wasn,t a " Massive Push" in Advertising & Promotion that Madness needed .. It,s a pity. Over here in Ireland, the New Album came in at No.25 on it,s first week in the official charts and No.2 in the Indi charts, and this was without any Tv promotion.. with a Big push it the Album could have reached a lot higher, imo. The funny thing is, if Half the people that are going to see the band on this Arena Tour, actually BOUGHT the New Record on it,s release , or BUY it after seeing some New material played on the Tour, it will boost sales even more. Anyway, at the end of the day MADNESS are Still achieving a TOP 10 ALBUM, 3 Decades after their first release... AND... Still Touring & packing out Arenas.. I,ll settle for that  |
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Post by tone1976 on Nov 21, 2012 13:23:51 GMT
spot on prende
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Post by Robkasi (kasim001) on Nov 21, 2012 19:19:32 GMT
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Post by dinantd on Nov 21, 2012 19:56:31 GMT
And no airplay. The release of the CD was only mentioned in Toppop3, a dutch music program on TV. Nevertheless, a little bit promotion could work. The Bazookas, the support act Bazookas of the gig in the HMH (Amsterdam) appeared in DWDD. After that prime time TV performance they sold 500 tickets. |
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graham
Junior Member
Posts: 84
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Post by graham on Nov 21, 2012 22:56:08 GMT
Trouble is I think we as "hardcore" fans expect too much - lets face it the bands hayday has long gone and to most neutral fans (a vast majority of which attend the Xmas tours etc) Madness are still that band from the 80s who had hits with Baggy Trousers and It Must Be Love etc and that we all loved to dance to at school discos....and sadly that's what they turn up for. The best example of that was the tour immediately after Folgate came out where at the Xmas shows the vast majority of the audience looked round blankly whenever a new song was played.
I can remember when they played the title track of Folgate (which for me ranks amongst their best ever work) and you could see people stood looking bored - two songs later and showtime kicked in and those same people were all going nuts.
So whilst I'd love to see the album selling better and the band getting wider credit than they do for their new material - sadly I don't they will - because to the majority of the record buying public they always will be that "band that made the funny videos"
I think promotionally they've done all they can and more for this album, the only thing they should possibly have done was to release the album nearer to the Jubilee or Olympics performances but even then I'm not sure that would have made a great deal of difference.
As the old saying goes...you can lead a horse to water but you can't make it drink. At the same time however I think we as fans that will go out and buy everything they release on the day of release need to be more realistic and accept that short of some incidental happening (their single being the theme tune of a hit movie or something like that) they are never going to sell records by the bucket load as they did back in the day.
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Post by tone1976 on Nov 21, 2012 23:13:14 GMT
Very true Graham.
I often wonder if things had been different if they had released new material following Madstock 92 instead of the 7 year gap from madstock 92.
Like Graham said there is a minority that dont care for the new tracks even at the gigs. As you say they either stand around looking bored or go off to the bar for another pint. (disrespectful imho)
It is all very well in hindsight. I will still go out and buy madness`s new albums singles etc. because im a loyal fan who believes in the albums ok their maybe the odd track that dont cut it with me so be it. The album gets exclusive play on my ipod at least once every two days.
Roll on the next release
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simon
Junior Member
Posts: 55
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Post by simon on Nov 21, 2012 23:18:21 GMT
I agree with you Graham.
I went to the Manchester date of that tour and the reaction was one of stunned silence at the LONF tracks.
No, not stunned, just indifferent, lots of chat and going for ale etc
This new album is more immediate and the tracks played live ought to go down better.
Maybe the band have tried to give us what we want as fans. Though they have clearly not impressed everyone.
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Post by dejr26 on Nov 22, 2012 8:43:30 GMT
I don't think Madness are alone in having a lot of casual fans at their gigs who are only interested in hearing the hits from their youth. If you took out the casual fans from most gigs, alot of bands would not be playing the big arena shows.
You just have to hope that a few of them get tempted to buy the new album. Unless you're a massive fan, people can take a lot of persuading to buy the latest album by someone. If they are not being force fed the new songs on radio, it's easy to forget or ignore or simply just think if I'm not hearing it on the radio the new stuff must be shit.
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Post by prende on Nov 22, 2012 10:49:49 GMT
Trouble is I think we as "hardcore" fans expect too much - lets face it the bands hayday has long gone and to most neutral fans (a vast majority of which attend the Xmas tours etc) Madness are still that band from the 80s who had hits with Baggy Trousers and It Must Be Love etc and that we all loved to dance to at school discos....and sadly that's what they turn up for. The best example of that was the tour immediately after Folgate came out where at the Xmas shows the vast majority of the audience looked round blankly whenever a new song was played. I can remember when they played the title track of Folgate (which for me ranks amongst their best ever work) and you could see people stood looking bored - two songs later and showtime kicked in and those same people were all going nuts. So whilst I'd love to see the album selling better and the band getting wider credit than they do for their new material - sadly I don't they will - because to the majority of the record buying public they always will be that "band that made the funny videos" I think promotionally they've done all they can and more for this album, the only thing they should possibly have done was to release the album nearer to the Jubilee or Olympics performances but even then I'm not sure that would have made a great deal of difference. As the old saying goes...you can lead a horse to water but you can't make it drink. At the same time however I think we as fans that will go out and buy everything they release on the day of release need to be more realistic and accept that short of some incidental happening (their single being the theme tune of a hit movie or something like that) they are never going to sell records by the bucket load as they did back in the day. Agree 100% Graham, spot on. I Think it,s a GREAT time to be a MADNESS Fan... New Album & Tour.. and as the Old saying goes "IF IT AIN,T BROKE,DON,T TRY TO FIX IT". I think the band are a lot wiser nowadays, and give the Fans what they want in the setlist, the New songs are tried&tested with the Hits that the fans want to hear on tour aswell  |
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Post by patrick on Nov 22, 2012 17:45:33 GMT
I think the band / managment team have worked hard and done as much promotion as they could have . They secured a number of high profile apperences on such shows as the one show, this morning etc, there were radio shows , magazine slots etc. There were probably other shows that they tried too get on but may not have been successfull. The band can't just turn up and demand too appear anywhere it all has to be aggreed with program bosses etc. Like with x factor they may have wanted too appear on the main show but the x factor lot may have had other acts which they prefered too promote. Alot of it is what programm makers, radio stations etc decide is currunt and relevent etc and they will show more interest in certain acts normaly the so called modern acts . It will always be difficult for bands like Madness . Radio 1 for example will not play new Madness records , radio 2 had it on their c list but they wouldn't put it on their a list . As others have said i think we as die hard fans will always have high expectations about levals of success that we expect.But being relistic i think the band have done well too get the chart result that they did and i think everyone involved did their best .
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Post by dannyboy on Nov 22, 2012 19:05:02 GMT
If radio 1 wont play Madness and plug the new album then they have no chance, also all the independant radio stations are more interested in playing the shite you hear on X-Factor.
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