Post by nurnobisorker70 on Oct 31, 2024 5:37:33 GMT
Personalizing the user's browsing experience, from advertising to website, increases your customers' engagement and satisfaction, and therefore conversions. Let's see how.
A survey conducted by Kameleoon and Widerfunnel/Go Group Digital in early May 2020 among 1,000 consumers in our country showed that 82% of respondents admitted to expecting a personalized experience and no less than 54% said they were disappointed with the brands' response in this regard.
The customer is no longer content with buying a product, but is looking for experiences and relationships with brands . The increasing diffusion of digital technologies and social media has, without a doubt, contributed to creating new opportunities for contact between companies and consumers, establishing a sort of two-way communication.
“ There is only one boss. The customer. And he can fire everyone in the company, from the president on down, simply by spending his money elsewhere. ”
Sam Walton, founder of the famous American chain Walmart
This is why strategists and marketers can virtual phone number service no longer focus solely on the product but must increasingly take into account consumers' needs , expectations and desires.
Personalization and omnichannel thus become the winning key to any successful marketing strategy , that is to say knowing, satisfying and even anticipating the needs and requirements of users at each stage of the customer journey .
Personalize the user browsing experience: learn how to increase your customers' engagement and satisfaction
The customer journey , although it is made up of several phases, must be perceived as a single and engaging path, the expression of a unique experience and relationship between the brand and the consumer .
From the Google ad to the landing page, from the social post to the website pages: when the user comes into contact with the brand through the different touchpoints , it is important that he perceives coherence and continuity.
From the
texts and graphics of the ad to the content of the site and the landing page, without forgetting the products and offers created specifically for specific segments: it is possible to Personalize the content and messages on the site , ensuring that all users who land from a particular campaign have a personalized and consistent browsing and purchasing experience.
Let's imagine, for example, that you are creating an advertising campaign for a sporting goods e-commerce and you focus the campaign on swimming swimsuits. For all users who come from this campaign, we could personalize the site's homepage by perhaps displaying a banner dedicated to a specific promotion on this group of items accompanied by a selection of recommended products.
“ We see our customers as guests at a party, and we are the hosts. Our daily job is to make every important aspect of the customer experience a little better .”
Jeff Bezos, CEO and founder of Amazon
Personalization of the customer experience
Web Personalization : Marketing Automation features to personalize the user's browsing experience
Creating personalized and engaging experiences is key to the success of every company's business.
Marketing Automation can be a valuable ally in this process thanks to the contribution of artificial intelligence and machine learning .
Any strategy related to the personalization of the user experience cannot of course be separated from careful analysis and profiling and segmentation activities : demographic data, geolocation information, acquisition channel, browsing or purchasing behavior are crucial to know our users in depth.
Content personalization, product recommendation, and behavioral messaging are just some of the on-site personalization features that can be implemented.
It starts with the customization of the texts and images of the site, then moves on to recommending the products that best meet the needs and expectations of the customer. Finally, we find real-time behavioral messages, that is, messages in the form of Pop-ups , Warnings or Side Tabs that are shown to the user at the most appropriate moment in their browsing journey with the aim of encouraging them to perform a particular action, whether it is a simple subscription to the offer or the display of a reserved offer.
The above are just some of the most common on-site personalization features: There are actually many ways and strategies to personalize user experience , it is always advisable to evaluate the best ones according to your user cluster in order to deliver a personalized and valuable customer experience, capable of increasing the performance of your campaigns .
A survey conducted by Kameleoon and Widerfunnel/Go Group Digital in early May 2020 among 1,000 consumers in our country showed that 82% of respondents admitted to expecting a personalized experience and no less than 54% said they were disappointed with the brands' response in this regard.
The customer is no longer content with buying a product, but is looking for experiences and relationships with brands . The increasing diffusion of digital technologies and social media has, without a doubt, contributed to creating new opportunities for contact between companies and consumers, establishing a sort of two-way communication.
“ There is only one boss. The customer. And he can fire everyone in the company, from the president on down, simply by spending his money elsewhere. ”
Sam Walton, founder of the famous American chain Walmart
This is why strategists and marketers can virtual phone number service no longer focus solely on the product but must increasingly take into account consumers' needs , expectations and desires.
Personalization and omnichannel thus become the winning key to any successful marketing strategy , that is to say knowing, satisfying and even anticipating the needs and requirements of users at each stage of the customer journey .
Personalize the user browsing experience: learn how to increase your customers' engagement and satisfaction
The customer journey , although it is made up of several phases, must be perceived as a single and engaging path, the expression of a unique experience and relationship between the brand and the consumer .
From the Google ad to the landing page, from the social post to the website pages: when the user comes into contact with the brand through the different touchpoints , it is important that he perceives coherence and continuity.
From the
texts and graphics of the ad to the content of the site and the landing page, without forgetting the products and offers created specifically for specific segments: it is possible to Personalize the content and messages on the site , ensuring that all users who land from a particular campaign have a personalized and consistent browsing and purchasing experience.
Let's imagine, for example, that you are creating an advertising campaign for a sporting goods e-commerce and you focus the campaign on swimming swimsuits. For all users who come from this campaign, we could personalize the site's homepage by perhaps displaying a banner dedicated to a specific promotion on this group of items accompanied by a selection of recommended products.
“ We see our customers as guests at a party, and we are the hosts. Our daily job is to make every important aspect of the customer experience a little better .”
Jeff Bezos, CEO and founder of Amazon
Personalization of the customer experience
Web Personalization : Marketing Automation features to personalize the user's browsing experience
Creating personalized and engaging experiences is key to the success of every company's business.
Marketing Automation can be a valuable ally in this process thanks to the contribution of artificial intelligence and machine learning .
Any strategy related to the personalization of the user experience cannot of course be separated from careful analysis and profiling and segmentation activities : demographic data, geolocation information, acquisition channel, browsing or purchasing behavior are crucial to know our users in depth.
Content personalization, product recommendation, and behavioral messaging are just some of the on-site personalization features that can be implemented.
It starts with the customization of the texts and images of the site, then moves on to recommending the products that best meet the needs and expectations of the customer. Finally, we find real-time behavioral messages, that is, messages in the form of Pop-ups , Warnings or Side Tabs that are shown to the user at the most appropriate moment in their browsing journey with the aim of encouraging them to perform a particular action, whether it is a simple subscription to the offer or the display of a reserved offer.
The above are just some of the most common on-site personalization features: There are actually many ways and strategies to personalize user experience , it is always advisable to evaluate the best ones according to your user cluster in order to deliver a personalized and valuable customer experience, capable of increasing the performance of your campaigns .