Post by nurnobisorker14 on Oct 30, 2024 5:39:16 GMT
Internet marketing is literally flooded with rumors and misconceptions that are often divorced from real business and have nothing to do with it. Some are sure that there is no need to register a company on the Internet to make a profit, while others believe that effective photos and catchy headlines are enough for active promotion. Unfortunately, many continue to believe these fables.
Contents hide
1) TOP 10 Main Internet Marketing Myths
1.1) "A regular website is quite sufficient"
1.2) “You can do without a budget”
1.3) “Website design is extremely important for sales growth”
1.4) “Working with social networks is not for me”
1.5) "The result will be instantaneous"
1.6) “I want everything at once”
1.7) “Small businesses don’t need analytics”
1.8) "Jack of all trades"
1.9) “Become an internet marketer right after the courses”
1.10) "We guarantee 100% results"
2) Conclusion
We present the most popular myths and legends that exist in Internet marketing and are deadly dangerous for business if taken as truth.
TOP 10 Main Internet Marketing Myths
"A regular website is quite sufficient"
You created a website, worked on its technical side, and started waiting for profit. Unfortunately, the reality is that such an option will not work. Even a perfectly designed website has a minimal chance of getting into the TOP.
Hundreds of competing companies have their own working website that makes sales and brings in a stable income, since competitors invest a lot of money in it.
According to research conducted by Backlinko, less than 1% of users open the second page of search results.
This means that if your company's website bulk email campaigns is not in the TOP, you can't expect any profit from your investment. The majority of users don't always view even the first page of the search results.
Therefore, in addition to the website, a strategy for its promotion is needed, including SEO optimization, content marketing, and work in social networks. In order to constantly be visible, small businesses need to work with marketplaces and maps. The more information about the company is posted on third-party resources, the faster the site will be in the TOP of search results.
"You can do without a budget"
One of the popular topics included in the myths of Internet marketing. Theoretically, it is possible to promote a website without a budget, but practice shows that for effective work, a whole staff of experienced employees is needed. In order for the website to fully satisfy the needs of users, a qualified and competent specialist is required, and often more than one.
For example, to create a text for promotion, it used to be enough to set up interlinking, put tags, fill it with keywords. Modern content marketing occupies a leading position among existing promotion methods, so the text must be interesting and useful. Such content is difficult to create in one day, so it cannot be cheap.
Let's imagine that you will perform all functions yourself:
engage in content marketing;
carry out technical work on the site;
develop a promotion strategy;
engage in social network promotion;
This is just part of the work that does not involve advertising. Therefore, in order to increase sales, improve brand awareness, and get targeted traffic to the site, you will definitely need an advertising budget - you can't do anything for free. But don't be upset if your finances are limited. There are low-budget promotion methods that do not require large investments.
Over 70% of users do not trust advertising, preferring expert blogs, and about 60% of users will refuse to buy a product at all if they do not find information about it on the Internet.
"Website design is extremely important for sales growth"
This is not true. Of course, website design matters, but the product you sell and the users you work for are much more important. Therefore, investing huge amounts of money in website design makes no sense. Harsh research statistics show that sometimes simpler is much better, and conversion elements, usability and website loading speed will help significantly increase sales.
The majority of users prefer to open on mobile devices, and if the loading takes more than a minute, then do not doubt - he will turn to your competitors, without even appreciating the advanced design of the site.
Connect Mokka and sell more
"Working with social media is not for me"
Today, almost half of the world's population uses social networks. It is among them that you need to attract potential customers, and every fourth buyer will decide to make a purchase if the company is present in social networks, which are an effective marketing tool in the field of attracting customers.
Some tips for running a social media page:
Carefully study the content on your competitors' pages. It is quite possible that some ideas will be interesting and can be borrowed. To do this, it is enough to track the activity of 2-3 competitor companies.
Create a competent content plan so you don’t have to think about what to write about.
Post new posts every day. To increase interest in the page, post company news, use advertising and news items, conduct testing.
A constant presence on social networks attracts customers' attention to the site and significantly increases their loyalty.
"The result will be immediate"
As soon as the work on the site began, many were ready to wait for the result. But several days passed - and there was none. The payback of the strategy includes many factors, including the development of the site, the time required to prepare the necessary material, the placement of the finished content, the action of the algorithms, the indexing period, etc.
Of course, clients often worry, because the money has been paid, but the results are not visible. But here you just have to wait. A well-developed promotion strategy is calculated for at least 6 months, after which you need to wait for the first results. The full payback of the invested funds will be in a year.
Contents hide
1) TOP 10 Main Internet Marketing Myths
1.1) "A regular website is quite sufficient"
1.2) “You can do without a budget”
1.3) “Website design is extremely important for sales growth”
1.4) “Working with social networks is not for me”
1.5) "The result will be instantaneous"
1.6) “I want everything at once”
1.7) “Small businesses don’t need analytics”
1.8) "Jack of all trades"
1.9) “Become an internet marketer right after the courses”
1.10) "We guarantee 100% results"
2) Conclusion
We present the most popular myths and legends that exist in Internet marketing and are deadly dangerous for business if taken as truth.
TOP 10 Main Internet Marketing Myths
"A regular website is quite sufficient"
You created a website, worked on its technical side, and started waiting for profit. Unfortunately, the reality is that such an option will not work. Even a perfectly designed website has a minimal chance of getting into the TOP.
Hundreds of competing companies have their own working website that makes sales and brings in a stable income, since competitors invest a lot of money in it.
According to research conducted by Backlinko, less than 1% of users open the second page of search results.
This means that if your company's website bulk email campaigns is not in the TOP, you can't expect any profit from your investment. The majority of users don't always view even the first page of the search results.
Therefore, in addition to the website, a strategy for its promotion is needed, including SEO optimization, content marketing, and work in social networks. In order to constantly be visible, small businesses need to work with marketplaces and maps. The more information about the company is posted on third-party resources, the faster the site will be in the TOP of search results.
"You can do without a budget"
One of the popular topics included in the myths of Internet marketing. Theoretically, it is possible to promote a website without a budget, but practice shows that for effective work, a whole staff of experienced employees is needed. In order for the website to fully satisfy the needs of users, a qualified and competent specialist is required, and often more than one.
For example, to create a text for promotion, it used to be enough to set up interlinking, put tags, fill it with keywords. Modern content marketing occupies a leading position among existing promotion methods, so the text must be interesting and useful. Such content is difficult to create in one day, so it cannot be cheap.
Let's imagine that you will perform all functions yourself:
engage in content marketing;
carry out technical work on the site;
develop a promotion strategy;
engage in social network promotion;
This is just part of the work that does not involve advertising. Therefore, in order to increase sales, improve brand awareness, and get targeted traffic to the site, you will definitely need an advertising budget - you can't do anything for free. But don't be upset if your finances are limited. There are low-budget promotion methods that do not require large investments.
Over 70% of users do not trust advertising, preferring expert blogs, and about 60% of users will refuse to buy a product at all if they do not find information about it on the Internet.
"Website design is extremely important for sales growth"
This is not true. Of course, website design matters, but the product you sell and the users you work for are much more important. Therefore, investing huge amounts of money in website design makes no sense. Harsh research statistics show that sometimes simpler is much better, and conversion elements, usability and website loading speed will help significantly increase sales.
The majority of users prefer to open on mobile devices, and if the loading takes more than a minute, then do not doubt - he will turn to your competitors, without even appreciating the advanced design of the site.
Connect Mokka and sell more
"Working with social media is not for me"
Today, almost half of the world's population uses social networks. It is among them that you need to attract potential customers, and every fourth buyer will decide to make a purchase if the company is present in social networks, which are an effective marketing tool in the field of attracting customers.
Some tips for running a social media page:
Carefully study the content on your competitors' pages. It is quite possible that some ideas will be interesting and can be borrowed. To do this, it is enough to track the activity of 2-3 competitor companies.
Create a competent content plan so you don’t have to think about what to write about.
Post new posts every day. To increase interest in the page, post company news, use advertising and news items, conduct testing.
A constant presence on social networks attracts customers' attention to the site and significantly increases their loyalty.
"The result will be immediate"
As soon as the work on the site began, many were ready to wait for the result. But several days passed - and there was none. The payback of the strategy includes many factors, including the development of the site, the time required to prepare the necessary material, the placement of the finished content, the action of the algorithms, the indexing period, etc.
Of course, clients often worry, because the money has been paid, but the results are not visible. But here you just have to wait. A well-developed promotion strategy is calculated for at least 6 months, after which you need to wait for the first results. The full payback of the invested funds will be in a year.