Post by account_disabled on Jan 3, 2024 6:26:57 GMT
For a few days now , Ferrocarrils de la Generalitat de Catalunya (FGC) has had carriages in which , within the framework of the current recommendations of the Autoritat del Transport Metropolità (ATM), passengers are asked to remain silent to avoid the spread of the virus. Covid-19. The advertising campaign, titled 'Tren del Silenci' ('Train of Silence'), has been created by Ogilvy Barcelona with one intention: to turn around the limitation of speaking and emphasize the positive factors that the silence during the trip in those carriages . “People who travel in these spaces can do activities that require a certain degree of concentration, such as reading, studying or working, making it a more pleasant and quiet place to move, but also safer due to the recommendations of the authorities.
To avoid the coronavirus,” explains Germán Milanesi, creative director of Ogilvy Barcelona. From this reflection by the creative team, three graphics emerged . One, with Phone Number List images of different mouths to represent the restriction of conversations; and two others, with the same format, but with images of cell phones and speakers to illustrate the absence of noise . All, with a single slogan in which the parentheses graphically represent silence: Gaudeix del (train of silence), un espai lliure de soroll – Enjoy the (train of silence), a space free of noise. The trains on the FGC lines Barcelona-Vallès, Llobregat-Anoia and Lleida-la Pobla have been progressively marked as spaces where silence must be maintained, without speaking to other people and reducing social interaction.
It is a recommendation that appeals to the solidarity of all travelers and that is added to those of traveling with the mask properly worn at all times. Technical sheet of the FGC 'Silence Train' campaign : – Agency responsible for campaign : Ogilvy Barcelona – General Director : Gemma Gutiérrez – Account Director : Vanesa Mayoral – Account Supervisor : Mònica Monserrat – Executive Creative Director : Camil Roca – Creative Director : Germán Milanesi – Art Director : Boris Puyana – Creative editor : Marina Gibaja – Audiovisual production : WILD PONY Films – Communication : Marc Casanovas, Eva Cervera, Christian Martínez – Client : Ferrocarrils de la Generalitat de Catalunya (FGC) – Client campaign managers : Montse Coronas (Corporate Identity Manager).
To avoid the coronavirus,” explains Germán Milanesi, creative director of Ogilvy Barcelona. From this reflection by the creative team, three graphics emerged . One, with Phone Number List images of different mouths to represent the restriction of conversations; and two others, with the same format, but with images of cell phones and speakers to illustrate the absence of noise . All, with a single slogan in which the parentheses graphically represent silence: Gaudeix del (train of silence), un espai lliure de soroll – Enjoy the (train of silence), a space free of noise. The trains on the FGC lines Barcelona-Vallès, Llobregat-Anoia and Lleida-la Pobla have been progressively marked as spaces where silence must be maintained, without speaking to other people and reducing social interaction.
It is a recommendation that appeals to the solidarity of all travelers and that is added to those of traveling with the mask properly worn at all times. Technical sheet of the FGC 'Silence Train' campaign : – Agency responsible for campaign : Ogilvy Barcelona – General Director : Gemma Gutiérrez – Account Director : Vanesa Mayoral – Account Supervisor : Mònica Monserrat – Executive Creative Director : Camil Roca – Creative Director : Germán Milanesi – Art Director : Boris Puyana – Creative editor : Marina Gibaja – Audiovisual production : WILD PONY Films – Communication : Marc Casanovas, Eva Cervera, Christian Martínez – Client : Ferrocarrils de la Generalitat de Catalunya (FGC) – Client campaign managers : Montse Coronas (Corporate Identity Manager).